The Bank’s basic operating principles include transparency, corporate governance and integrity. These are vital principles showing our dedication to customers; they are essential to gaining and keeping our customers’ continuing loyalty to the Bank products and services. False and deceptive advertising and promotions shall be avoided.

          ​The Bank observes regulatory requirements, banking regulations, and standards of commercial fairness in the design, selection, and use of advertising and promotions; The Bank’s products and services must succeed based on their quality and performance, as well as our reputation as a bank, rather than by false or deceptive statements or comparisons.​