The Bank success depends on building productive relationships with our customers based on integrity, ethical behavior, and mutual trust. We recognize that our customers have individual needs and expectations representing unique opportunities for mutual success. Accordingly, the Bank is committed to the continued development of a world-class service culture wherein we consistently seek to exceed customer expectations and build long-term, mutually beneficial relationships.

          If we are to provide our customers with the most suitable products and services, we should seek to understand their financial circumstances and needs, as follows:

• We should only provide a service or product if the Bank has the relevant licenses and expertise to deliver it.
• In informing customers of the terms, conditions, mutual rights, and obligations that govern our customer services, our people will present the relevant information in a fair and truthful manner.
• False or misleading advertising is unacceptable.
• Invitations by the Bank to customers to apply for facilities or other services must not contain unfair and unclear conditions which indicate that existing or future facilities or services will depend, or be based, upon the customer accepting facilities or other services being offered.​